REALITIES x IDA
November 26 - 2024
IDA - Copenhagen
Realities x IDA
is organized in collaboration with “IDA - FremtidsTeknologi” and is held at IDA Conference in Copenhagen.
Presentations
Peter Manniche Riber
Learning organizations with AI and tech
Peter Manniche Riber is head of Digital Learning in Novo Nordisk and has worked with implementing emerging technologies in a corporate setting for the last decade. He has been leading experimentation and implementation with AI/Machine Learning, AR and VR to improve the way people learn and accessability to relevant career development. Peter is a creative and hopeful personality - but also very evidence-based and tied to his roots in Jutland, where things must be proven to gain their acceptance.
Louise Opprud
The mindset, skillset & toolset for work life
Louise Opprud, founder of Work Life Lab, is an engineer by training and a natural innovator at heart. Over the past 12 years, she has immersed herself in the future of work, visiting and interviewing leading organizations to uncover the most forward-thinking ways of working. Louise has collaborated with global companies and governments, guiding them to adopt new approaches to collaboration, innovation, and value creation in a rapidly changing work landscape.
Work Life Lab is dedicated to transforming work culture through insights from science, technology, and pioneering practices. Partnering with global thought leaders in technology, neuroscience, cognitive science, and future studies, Work Life Lab seeks to inspire organizations to thrive in times of changes.
Vibeke andersen, Simons lajboschitz &
Alexander hauerslev jensen
Case: HEKA VR & Panel: Inclusion
Vibeke Andersen has participated in the research project Challenge, which uses avatar therapy in Virtual Reality to help people who hear voices and suffer from schizophrenia. The research project began in 2019 as a collaboration between Region H, Region S, Region N, and Khora Virtual Reality. Vibeke is here to share her experience of how avatar therapy in Virtual Reality has helped her.
Afterwards Simon Lajboschitz and Alexander Hauerslev Jensen engage in a panel debate on the topic of inclusion.
Mads viktor
AI Agents
Mads Viktor is the CEO and co-founder of Pebble.so, a platform designed to empower companies to build customized AI applications tailored to their specific needs. With deep insight into tech and AI, he combines a rare technical understanding with a sharp focus on business value.
Mads is also the host of the podcast “56k” and previously hosted DR's “Spøgelset i Maskinen” (“The Ghost in the Machine”), where he brings his passion for AI and technology to a broad audience. He makes complex technological topics relatable and engaging for anyone interested in understanding how technology shapes our daily lives.
As an investor and the first employee at Peakon—which revolutionized how companies work with employee satisfaction—Mads has proven his ability to create and scale innovative solutions that transform the workplace for the better. Peakon was later acquired by Workday in a multi-billion-dollar deal. With his unique experience and understanding of tech and the future of business, Mads offers inspiring perspectives on how companies can leverage AI to create real value.
David Norris
More than a mannequin
David leads the Creative Strategy team at Snapchat across Europe & the UK, tasked with helping brands create industry-leading creative work on the platform, primarily led by Augmented Reality. Prior to joining Snap, David served as Director of Planning for EMEA at Media Arts Lab, Apple’s dedicated creative agency.
Throughout his career, he has had the privilege of working with incredible brands, including Nike, McDonald's, Apple, Booking.com, Telefónica, adidas, Unilever, Gucci, Zalando, LVMH and many more.
David specialises in creative and brand strategy, drawing from a unique background across Media Agencies, Creative Agencies, and his seven years at Snapchat to become an expert in helping brands understand their opportunities and develop the most innovative and effective creative work.
Paula Petchu
Social aware Ai
Paula is a leader, innovator, podcaster and technologist. She has been working at the intersection of health and technology for the past 10 years, leading the Digital Health initiatives at Lundbeck, CTO at Brain+, and now CEO and co-founder of the Social Aware AI company Interhuman AI. Interhuman AI develops AI based role plays with avatars that respond to human emotions.
Martin Kofoed
THE CYBER THREADS OF THE FUTURE - DO WE NEED TO FEAR THE NEW TECH
Martin Kofoed, Partner and Chief Cyber Security Officer for itm8 Cyber Security Division. Martin has a background as IT technologist and Police Commissioner. Prior to itm8 Martin has, among other things, been employed for 10 years in the Danish National Police, most recently at the National Cybercrime Center (NC3). After policing, he moved to a role as Vice President of JN Data, being responsible for operational cybersecurity, crisis management, and Incident Response. In January 2022 he joined Improsec, where he took over the role of CEO in October 2022. In November 2023, Martin Kofoed was put in charge of the itm8 Cyber Security Division, with responsibility for Managed Security Services and Security Consulting.
Birgitte kofod olsen, christian erfrut
& Henrik fabrin
Responsible innovation
In this panel we’ll discuss how to properly balance innovation and responsibility. Ensuring innovation aimed towards a better future for our society and not just for benefiting the innovators.
Kathrine Fremming
spatial branding
Kathrine leads artistic and commercial projects at the award-winning VR/AR production studio Khora in her business development role. She blends a strong passion for the arts with a strategic focus on business development. With a keen eye on digital transformation, she leverages her expertise to create storytelling narratives powered by immersive media. Kathrine is dedicated to driving innovation at the intersection of art, business, and technology.
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Christian Erfurt
Be my eyes & ai agents
Christian Erfurt, Co-founder and Chief Evangelist of Be My Eyes, is a seasoned entrepreneur focused on building purpose-driven businesses that blend profit with positive impact. Christian believes in enabling consumers, customers and fellow citizens to be part of the solution rather than the problem. He believes the strongest competitive edge lies in aligning purpose with profit, enabling industries to evolve through consumer-driven change.
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